CRM

Oracle entlässt tausende von Mitarbeitern

Oracle lays off thousands of employees – an industry trend?

At the beginning of August this year, it was clear that Oracle was laying off several thousand employees. In some cases, figures of up to

Georg Blum September 26, 2022

Part 5: No experiments! – is the wrong philosophy!

A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the

Mareike Haass September 7, 2022

Part 4: Hey personalization, what’s up?

When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,

Mareike Haass September 5, 2022

Part 3: Personalization requires suitable structures

The foundation of successful personalization is the interplay of three core elements: data, content, and delivery technology. But what makes the right personalization technology? The

Mareike Haass September 2, 2022

Data management: Benefit from the expertise and data treasure of BDS

Today we present you a real treasure trove of data. Since its foundation, Business Data Solutions GmbH & Co. KG – BDS for short –

Katharina Schaible August 23, 2022

Are you still collecting? Or are you already personalizing?

The basis of successful personalization is the interaction of the three core elements: data, content and technology (for delivery and dispatch). Good content is important

Mareike Haass August 1, 2022

Software selection and planning of an IT big picture – is similar to fishing in the clouds

A software selection and the creation of an IT landscape (IT Big Picture) is similar to fishing in the clouds. A software selection always starts

Georg Blum August 1, 2022

Why personalization is not a nice-to-have

Personalization – not a nice to-have, but a must-have! Personal contact with the customer has always been important for a successful business transaction. In the

Mareike Haass July 27, 2022

CRM software: TecArt at a Glance

Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is

Georg Blum July 13, 2022

“Nobody needs print today”

Lecture by Mark Brauch (Payback) At the 12th German CRM Forum in Frankfurt am Main, there were exciting lectures entirely under the motto: “From experience

Patricia Milite June 21, 2022